Recruitment platform Kula raises $12 million in funding round co-led by Sequoia, Square Peg


Recruitment Automation Platform Kula announced that he had lifted $12 million in a round table co-led by Sequoia Capital India and square marquee. Existing investors Venture Highwayand Together Fundand a handful of prominent angels also participated in the round.

This fundraiser comes within six months of its pre-seed announcement, bringing the total funding amount to $15 million before the release of his product. Kula said he plans to use the new funds to further his mission beginning with an expansion of research and development, product and go-to-market teams in the United States, Singapore and India. These funds will also help accelerate its global customer footprint, he noted.

“We are seeing a tectonic shift as organizations from all walks of life default to outbound hiring processes. Achuthanand and the team have unique outbound recruiting insights gathered from their own past experiences, and they’re leveraging it to create a platform that replaces ad-hoc hiring processes with a stack of automation,” Aakash Kapoorvice president, Sequoia Southeast Asia, said in a press release.

Founded in 2021, Kula provides elegant and intuitive software as a service (SaaS platform) for recruiters and founders to automate ongoing engagement with top candidates.

It integrates with all of the tools that recruiters interface with their workday, including LinkedIn, GitHub, Gmail, and Applicant Tracking System (ATS). Automating outreach campaigns can save recruiters from spending endless hours on the most repetitive tasks in the hiring process.

“Recruiting is a top priority for companies of all sizes, industries and geographies, and remains an underserved business function. Kula’s founding team brings an unparalleled combination of substantial recruiting experience and distinctive engineering talent,” Piruze Sabuncupartner of Square Peg Capital, said in a press release.

Kula founding team includes co-founders Achuthan and Ravi (ex-Stripe, Uber and Freshworks recruiter), Sathappan (engineer number 3 at Freshworks, then lead engineer at Grab), and Suman Kumar Dey (an early member of the Infra team at Freshworks and Grab, and an architect at Salesforce).

“Nearly every function in the business has reinvented itself over the past decade, with the exception of recruiting. CEOs openly view recruiting as their competitive priority and yet recruiters are operating in 2022 with the tools of the 1990s,” Achuthan and Ravico-founder and CEO of Kula, said in a press release.

Kula said one of its products, “Circle,” brings all employee networks together in one place, allowing recruiters to identify their next hire from all employees’ first-degree connections and get a one-click intro. It takes the reactive approach to referrals and makes it proactive — easier for recruiters to take action, eliminating the endless cycle of follow-ups, the firm added.


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